Ladbrokes will now become the official stadium betting partner for the Sheffield United Football Club, after signing a three-year deal with the EFL championship team. The terms of the agreement will see the European sports betting company provide wagering services at Bramall Lane stadium, the home of the British football team. The club’s websites and social media pages will be showcasing Ladbrokes’ brand advertising as part of the deal.
Additional advertising will be posted by Ladbrokes via billboards on the grounds of the 32,000-seater stadium and exclusive promotions and offers will be provided to the club supporters during the season. Such offerings will include visits to the training ground as well as tickets to games and signed merchandise provided by the football club.
Head of PR for Ladbrokes, Jessica Bridge, commented on the multi-year agreement as reported by SportsPro, by stating that the sports betting company is very excited that it has formed the partnership with the Sheffield United Football club as it begins a new mission after being promoted to the Premier League. The season ahead will be exciting and Ladbrokes wishes luck to the manager, players and fans.
Paul Reeves, the Head of Commercial for Sheffield United FC, commented as well, stating that the football club is also looking forward to working with the sports betting group and will provide supporters of the football club with access to Ladbrokes. The bookmaker will be working with the club to ensure match day betting services are provided with the supporter experience at the forefront of the offer, Reeves said.